Seeing the real saving: beyond the discount badge
A 40% off badge and a small effective saving can live on the same product. We built the 'real saving' view to end that confusion.
Discount badges are designed to feel like savings. The effective price is the truth underneath them. One of the clearest wins in Authentic Deal is a simple breakdown: MRP, selling price, coupon, bank offer, cashback, and the number that matters — what you actually pay.
Show the math, don't hide it
When you lay every deduction out in a line, two things happen. Shoppers trust the final number because they can see how it was reached, and inflated 'savings' lose their power because the effective price does not move as much as the badge implies.
Transparency is a feature. The moment people can see the math, they trust the result.
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